Amodeo, a whip-smart production master with a background in film, discusses the journey of “In Conversation” from a quarantine side-project to a full-scale marketing tool: “[In Conversation] has grown so successfully and we see so many opportunities for the content that we’re creating. It’s exciting to see the whole marketing team now jumping on board.”

We were riveted as Amodeo described the challenges and successes SHIFT encountered in the making of their new podcast:

• How COVID-19 shaped the format of the podcast, and its future
• The basic skills and equipment needed to start a podcast
• Why your podcast might change dramatically over time (and why that’s ok!)
• The importance of experimentation
• How a video podcast can be used to produce content for all your distribution channels

Resources mentioned in this episode:

• Check out SHIFT.io
• Listen to SHIFT In Conversation
• Connect with Grace Amodeo

Lights, Camera, Grow Podcast

• Apple Podcast - https://apple.co/2xU2dYq
• Spotify - https://spoti.fi/2XecKbF
• Google - http://bit.ly/LightsCameraGrow_Google
• YouTube - http://bit.ly/TobeAgency_YouTube

Thanks for watching and listening!