Lauren chats with Ashley Nickelsen the founder of B.T.R. Nation. Ashley shares her very personal journey of losing both of her parents to cancer in her 20s. In the time Ashley's parents battled cancer, she spent endless hours in hospitals and was appalled by the sugar-laden snacks served in hospital cafeterias and vending machines. Ashley decided she would take to the kitchen to create something better and delicious to feed her parents and that is how B.T.R Nation was born. B.T.R. Nation has created the 1st Protein Bar With a Purpose. It is boosted with plant-based superfoods, adaptogens & functional mushrooms to help you eat your way to a happier, healthier, headspace. In this episode they discuss:
- Ashley's journey with grief and advice for navigating the loss of loved ones
- How Ashley honors her parents legacy every day
- The importance of finding a job that allows you to be happy
- How to live your life like you are writing your biography (the one you would actually want to read!)
- How to bootstrap a business and start slowly
- The importance of quality ingredients and avoiding "natural flavors"
- Why B.T.R bars are different from every other bar on the market
- Why it is so important to find a doctor(s) you can trust and prioritize your health when you are young
- Ashley's advice to anyone wanting to start a CPG brand
- How to let go of perfection
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Let's get snackin'