Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
This Stupid Simple SEO Strategy Is Making Us Millions
6 minutes Posted Dec 4, 2025 at 2:10 pm.
AI citations overview
Why clicks are declining
New game gets cited by AI
Why most pages fail
Clear H1 and fast answers
CNBC style bullet points
How to optimize pages
Tools and workflows
Business impact
Final strategy summary
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We made ONE stupid simple change to pages that were already ranking… and suddenly we started getting cited everywhere: ChatGPT, Perplexity, Google AI Overviews, nonstop.
And yeah, it sounds too easy.
But this is the new game.
Clicks are dropping 20–30% across sites we’re seeing right now because people are getting answers without visiting your page. Ranking isn’t enough anymore. If AI is answering the query, the only pages that win are the ones it can extract and cite instantly.
Key takeaways:
• Clear H1 plus direct answer boosts AI citations
• Short, scannable openings help LLMs extract answers
• Optimizing top pages creates a compounding authority flywheel
Chapters:
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