Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
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He Built Jubilee’s YouTube Channel to 5 Billion Views | Ryan Hashemi
1 hour 19 minutes Posted Apr 5, 2024 at 3:00 pm.
) Introduction and Background
) Mission-Oriented Approach and Content Formats
) Creating Compelling Content and Holding Audience Attention
) Experimentation and Learning from Failure
) Collaborating with Influencers and Partnerships
) Hiring and Developing Talent
) Dealing with Copycats and Protecting Originality
) Investing in Up-and-Coming Creators
) Unlocking Value and Participation
) Balancing Work and Family
) Building an Agency for Freedom
) The Power of Audience and Distribution
) The Importance of Compelling Packaging
) Asking Hard-Hitting Questions
) Leveraging Pre-Existing YouTube Audiences
) The Shift to Long-Form Content
) The Rise of Creator-Operators
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1:19:30
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Show notes
In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation.Watch the full interview here: https://youtu.be/nGDHAhnbuc4TIME-STAMPED SHOW NOTES:
(00:00) Introduction and Background
(02:23) Mission-Oriented Approach and Content Formats
(07:39) Creating Compelling Content and Holding Audience Attention
(09:09) Experimentation and Learning from Failure
(11:30) Collaborating with Influencers and Partnerships
(14:41) Hiring and Developing Talent
(29:00) Dealing with Copycats and Protecting Originality
(37:44) Investing in Up-and-Coming Creators
(39:11) Unlocking Value and Participation
(41:06) Balancing Work and Family
(47:19) Building an Agency for Freedom
(52:12) The Power of Audience and Distribution
(58:02) The Importance of Compelling Packaging
(01:06:29) Asking Hard-Hitting Questions
(01:09:48) Leveraging Pre-Existing YouTube Audiences
(01:14:28) The Shift to Long-Form Content
(01:15:52) The Rise of Creator-Operators
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