Show notes
Vivian Tu, also known as "your rich BFF," shares her insights on personal finance and wealth-building. She emphasizes the importance of focusing on increasing your earning power rather than just saving money. Vivian discusses her journey from working on Wall Street to becoming a successful salesperson in tech and media. She also shares tips on legally avoiding taxes, the value of investing in index-tracking ETFs, and the power of creators in today's digital landscape. Vivian's goal is to help people achieve financial independence and create a better future for themselves and their families.Watch the full interview here: https://youtu.be/xGZg8IiDNSg Don’t forget to help us grow by subscribing and liking on YouTube!TIME-STAMPED SHOW NOTES:(00:00) Vivian Tu shares her goal of being rich and desired wealth.(06:00) Focus on increasing earning power rather than saving.(07:16) Importance of learning and being selfish in job choices.(09:50) Vivian's mom's reaction to her leaving JPMorgan.(11:53) Tax-saving strategies: retirement accounts, mortgage interest, tax credits.(14:28) Why do rich people buy high-end fake bags?(16:04) Women providing for themselves and investing.(20:16) Being flexible in partnership roles.(21:10) Vivian's portfolio consists of index-tracking ETFs and target-date retirement funds.(21:51) Slow and steady investing is recommended for most people.(22:13) Chinese culture associates investing with luck and gambling.(23:41) Vivian wrote a book to provide a comprehensive guide to personal finance.(25:09) Vivian's business made $3.2 million.(27:20) Vivian feels more fulfilled making $300k from her business.(30:26) Instagram is a powerful platform for Vivian's content.(33:01) Vivian Tu mentions the shift in attention spans and content delivery.(34:00) Vivian Tu shares her content creation process and time allocation.(37:31) Vivian Tu breaks down her revenue streams, with brand partnerships being the largest.(41:40) Pricing yourself as a creator.(42:30) Vivian Tu plans to expand into different mediums in the next five years.(43:49) Vivian Tu talks about the structure of her core team.(50:47) Vivian Tu talks about her best friend David Suh and how they empower each other in their businesses.(53:01) Vivian values her friends who understand her experience.(54:43) Vivian believes friendships should be a cost-benefit analysis.(58:09) Some biases hinder certain minorities' success.(1:00:35) Vivian empowers diverse talent in her hiring decisions.(01:01:30) Vivian Tu talks about her family and work ethic.(01:04:17) Vivian Tu shares her experience as an Asian American business creator.(01:06:51) Vivian Tu shares where to find her book and online.What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.Did you enjoy this episode? If so, please leave a short review hereSubscribe to Leveling Up on iTunesGet the non-iTunes RSS Feed Connect with Eric Siu: Growth EverywhereSingle GrainLeveling UpEric Siu on TwitterEric Siu on Instagram

