Show notes
Iyad Aldalooj is the co-founder and CEO of Penny software, an end-to-end procurement solution for enterprises. Prior to founding Penny in 2020, Iyad was the General Manager & Marketing Director at Careem in Saudi Arabia. On the episode we learn more about Iyad's journey and delve into the steps they're taking in building a global SaaS product.01:19 - Iyad's first startup & role at Careem12:40 - What is penny software?15:00 - The evolution from a B2B marketplace to procurement software18:47 - Building for the global market from day 122:16 - Why the focus on KSA for now26:57 - When's the right time to scale enterprise software?28:27 - MRVP (R for repeatable), not MVP, in B2B33:18 - Prioritizing problems to solve in B2C vs B2B35:34 - Managing requests from prospect customers38:52 - Launching in an emerging vs mature market first?43:26 - Hiring top talentLet's Talk Product is brought to you by Propeller, a seed-stage venture capital firm based out of Jordan. If your MENA-based startup is looking for an investor, get in touch, we'd love to talk!
