Yasmine Helmy is a growth and product marketer with 7+ years of experience in product marketing, growth leadership, demand generation, and SaaS strategies. She has built and scaled Instabug's self-serve growth engine to more than 30,000 mobile teams around the globe and is currently head of global growth at Trella, another fast-growing Egyptian startup.  

On this episode, Yasmine explains what product marketing is and shares the fundamental frameworks for establishing a product's positioning and developing a go-to-market plan.