In this week&apos;s episode, Jeff Riddall, Senior Product Manager at OneLocal, walks us through his SEO background and how he started working with link building. We explore various strategies for building links specifically tailored for small local businesses. These include acquiring links from other local businesses or chambers, ensuring listing in local directories, encouraging clients to leave reviews, creating industry-specific content, and guest posting on niche-relevant websites. Connect with Jeff on <a href='https://www.linkedin.com/in/jeffriddall/'>LinkedIn</a>, <a href='https://twitter.com/JRiddall'>Twitter</a>, or at  jeff.r@onelocal.com.

Jeff's Background in SEO and Link Builiding

Why Outlinks Are Important for Local Businesses

Other Strategies Local Businesses Should Consider

PR Industry Trend Toward Reactive Campaigns with Ben Treanor

We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.