In this episode, Andy Holland, SEO director at JBH, walks us through his career, all the way from being a police officer to becoming an SEO expert. We dive into the specifics of unconventional link building strategies he has tried throughout his career as an SEO expert, especially second-tier link building, which can lead to great results in terms of ranking and passive link building. We then discuss essential points to take into consideration before hiring a link building or SEO agency. We close the episode by discussing the benefits of PR link building and whether or not the publicity part of it is as beneficial for a company as the link itself. Connect with Andy at <a href='https://jbh.co.uk/'>https://jbh.co.uk/</a>.

Andy's Background in SEO and Link Builiding

How to Choose the Right Link Building Agengy

Data Journalism & A.I. with Krystin Tynksi

We explore the world of link building and learn about all the different approaches and methods people are using to build backlinks for websites today. We interview lots of experts including link builders, site owners, and content strategists to compare and contrast the different approaches for building backlinks.