We had the pleasure of hosting Galina Fedulova, Marketing Manager at Wooga. 

Galina works as a marketing manager at Wooga, the Berlin-based game studio of Playtika. At Wooga, Galina works for the game studio’s biggest title, June’s Journey, focusing on product marketing and player research. Joining Wooga more than 5 years ago, Galina has always been passionate about understanding the player community's voice and motivations as well as how player sentiment impacts product marketing strategy. Among her primary responsibilities is collecting and analyzing player sentiment by applying various user research methodologies and working closely with sentiment analysis platforms like Affogata. It’s very important for Galina not only to know how to track player sentiment but also to communicate it in a comprehensive way to various stakeholders, from product managers to designers, so they can apply these insights in their strategies and projects.

The video game industry expects another boom year in both excitement and sales, but with such big competition, it seems like gaming studios need to adapt quickly to the fast-changing industry and players’ needs.