How can you get your product to more customers and make sure it stays relevant to them in the long run?

Hello and welcome to Affogata’s podcast: Let’s talk customer feedback. We had the pleasure of hosting Dana Srebrnik, Team Lead and Social Media & Community Manager at Wix. 

Dana has been a part of Wix for the past 7 years. She began her journey in customer care as a team lead. Part of her role included bridging between Marketing’s social media team and customer care to learn about user feedback, with the common goal to strengthen the relationship between their users and Wix, on social media. In 2017 she was offered the opportunity to join the social media team by leading her own team called “Social Support” which focuses on shaping Wix’s brand perception and building meaningful relationships with their Wix users.

“Customer obsession” is a popular phrase nowadays. While many companies have no problem focusing on and satisfying their customers’ needs, they’re still missing out on significant opportunities to build deeper, longer-lasting relationships. There is a critical piece of the market brands aren’t paying enough attention to and that is customer feedback.