Before there was even marketing, there was word of mouth. Saul Colt explains how to get people talking, why it matters, how it differs from traditional "influencer marketing," and how to measure&nbsp;your results. *** Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the&nbsp;<a href="https://www.twitter.com/cgritmon" rel="noopener noreferrer" target="_blank">#ChatAboutBrand</a>&nbsp;Twitter chat Subscribe to the&nbsp;<a href="http://eepurl.com/gsvnAr" rel="noopener noreferrer" target="_blank">Let's Talk About Brand Newsletter</a>&nbsp;that goes out every Monday to ensure you don't miss&nbsp;a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Weekly conversations with experts to help YOU level up your personal brand. New podcasts every Monday.Join our Twitter chat, #ChatAboutBrand, every Tuesday at noon ET:https://www.twitter.com/cgritmonCheck out video episodes every Friday on YouTube:https://www.youtube.com/c/christinegritmoninc Hosted on Acast. See acast.com/privacy for more information.