Let's Get Changed
Let's Get Changed
LOACOM
E06 – Sweet spot: Open Chain initiative for progressive social change
33 minutes Posted Feb 9, 2023 at 9:18 pm.
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Show notes

In this episode of Let’s Get Changed, we welcome Karin Campbell, Director of Brand Partnerships for the Netherlands-based chocolate company, Tony’s Chocolonely. We talk about Tony’s global efforts to build partnerships that combat child labor in the chocolate industry — including their just-announced partnership with Ben & Jerry’s. Karin gives us insight into ​Tony’s Open Chain initiative​, their ‘5 Sourcing Principles,’ and tells us why chocolate is the perfect vehicle with which to engage customers and the public around progressive social change. Wanna customize a chocolate wrapper for your ​own​ campaign? They do that, too.