In order for B2B customers to buy, they need to know what it’s worth. 

What will the investment get them? Does it reduce expense? (How much exactly?) 

Does it earn them new clients, or generate more revenue? (Again, how much exactly?) 

That is the Return On Investment. And you need to have a solid idea what that will be.  

In this quick episode, Brendan and Bob chat about how to think about ROI, how to figure it out if you don’t know yet, and how to talk to your clients about it.