The customer discovery process is arguably the most important sales skill to have. Being able to effectively understand your customer, their requirements, their environment, their culture, and all the other variables involved in making a purchasing decision and taking on the risk that comes with that decision... THAT can make all the difference in your ability to sell effectively.

In this episode, we talk about how to think about customer discovery and how to be better at getting the information needed to determine whether there is an opportunity for mutual success.

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