Allie Duff is the owner and founder of Pure Balanxed - a brand that has its roots in eating disorder recovery, and one that is committed to creating a feeling of safety, strength and freedom for all. Every piece of her apparel features an affirmation tag that helps ground and centre whoever wears it. So what happens when a global pandemic strikes, manufacturing freezes, and COVID lockdown hits? Now more than ever Allie believes in getting her message out to the world. Can she use creativity to adapt? In this episode - recorded weeks ago- we talk about sitting with discomfort and healing, explore mental health and eating disorders, and discuss how creative thinking can lead us to business breakthroughs. Stay tuned at the end for a very cool business update! Connect with Allie at purebalanxed.com and follow her on Instagram at @purebalanxed. Make sure you are following us at @letitlandpodcast too!