In this episode of Z1's Lessons From Digital Crafting, we talk with Eric Mayville and Andrew Haynes, CEO & CoFounder, VP, Executive Creative Director, from Fairgame, about how they crafted a digital solution that transformed their love for golf into their business.

You’ll learn:

- How to craft a digital solution for an industry related to your personal life.
- What are the main challenges of finding and translating the complexities and nuances of a game like golf into a simple user experience.
- How to prioritize the most critical elements of functionality, maintaining an ideal timeline for the app’s first version.

Discover how to innovate for a non-digital space and capture trends with a wonderful result!