We’ve all been there - you get a long email or message in a message app and you just don’t read it. Why? It’s not interesting or relevant, doesn’t look enticing to read, doesn’t grip you in the first couple of lines, or you just don’t have the time.

All of these reasons and more are perfectly valid for ignoring the long, boring message.

As comms pros, we need to be aware of how our audience takes in information. If you’re not going to read a long boring message, why would they?! And yet, we continue to see long boring messages being written by comms people, or people responsible for communicating.

But, all is not lost. Today I’m going to share some top tips for formatting your written communication to give it a better chance of being read, even when it’s boring. AND these are tips you can apply to other people’s writing with hopefully very little resistance.

You can also read a blog post on this very topic on our website here.

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