Brooke sits down with Steve Cardillo, founder of Cardillo Weight Belts and the face behind the TV show Cardillo’s World, to unpack the real story of building a legacy brand from scratch. Steve shares how a former hockey kid and gym teacher turned a passion for lifting into a 39-year business, why his belts became the most personal piece of gear in the gym, and how consistency + craftsmanship led to moments like Michael Jordan wearing his belt, plus connections to Hulk Hogan, The Rock, and Gronk.They get into what makes a belt safer (and actually comfortable), the behind-the-scenes reality of celebrity placement, and how Cardillo’s World came together through trust, the right partners, and years of relationships — turning a training-driven life into a show that’s earned major recognition.Learn more about your ad choices. Visit megaphone.fm/adchoices