If there is one thing that I could equip every fundraiser with, it would be how to collect and tell Legacy stories. Because like any successful campaign, at its heart there is always a strong and genuine story.

These stories are what will bring your supporters, donors, volunteers and anyone else who is a Legacy prospect closer to your cause.

I also know from speaking to so many fundraisers that it’s not obvious where to start in collecting these stories and where to use them for maximum effect.

Both of these challenges are covered in this episode.

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