Growing your business through social media provides SO much opportunity, but there's SO much noise as well. On social media there's this push for virality... "How to go viral." "How to grow your audience." "How to get more reach." These things aren't inherently bad, but when they're the driving force behind ALL that you're creating for your brand, you miss the mark completely. In this episode we're unpacking: Value vs virality How to be more meaningful with your marketing The negative effe...