http://www.einstein.yu.edu - Farris Timimi, M.D., defines social media and discusses how patients are using #socialmedia and networking as an important tool to access #health information. Dr. Timimi is medical director of Mayo Clinic Center for Social Media. This talk was given at Albert Einstein College of Medicine as part of faculty development associated with the 2012 Education and Training to Professionalism Initiative by the Institute on Medicine as a Profession (IMAP) and the Josiah Macy Jr. Foundation. #hcsm. See accompanying release: http://www.einstein.yu.edu/news/releases/830/einstein-faculty-receive-grant-to-teach-social-media-professionalism-in-medicine/