Bianca Baumann and Mike Taylor join the show to share insights from their latest book, ‘Thinking Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning’, and dive into actionable strategies that L&D professionals can borrow from the world of marketing.Discover why shifting your mindset from “order taker” to strategic business partner is essential for today’s L&D professionals. We also uncover how to personalise learning at scale, run effective learning campaigns, and apply marketing-inspired strategies to create learning experiences that resonate – and deliver results.