In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&amp;D can learn from these strategies.
She summarises the key strategies as being:
<ul>
<li>focusing on emotional impact</li>
<li>communicating visually</li>
<li>engaging writing</li>
</ul>
The interview explores each of these strategies in more depth.
Useful links on marketing and learning
<ul>
<li>Find out more about <a href="https://www.biancabaumann.com/">Bianca</a></li>
<li>Download Bianca Baumann’s <a href="https://www.biancabaumann.com/ebook/">Little Black Book of Marketing and L&amp;D</a></li>
<li>The two sites Bianca suggests as a way to learn more about marketing are <a href="https://contentmarketinginstitute.com/">Content Marketing Institute</a> and <a href="https://www.marketingprofs.com/">MarketingProfs</a></li>
</ul>

Talent Stacks with Yishan Chan - No. 75

Listen to the Learning While Working podcast to hear how learning and development is transforming. The episodes are interviews with leading thinkers in learning. Common themes on the podcast include trends in eLearning and digital learning, performance driven instructional and learning design and learning data. Each podcast is packed with ideas, tips and insights about how to make learning at work succeed.