Learning Out Loud
Learning Out Loud
Justin Guerra, Marlee Reiter, Chapin Zerner
#45 - Katlin Smith - Founder, CEO of Simple Mills
40 minutes Posted Apr 5, 2024 at 10:36 am.
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Katlin Smith is the founder and CEO of Simple Mills, a leader in the natural foods movement. Their products include gluten free, paleo-friendly almond flours, crackers, cookies and baking mixes, and can be found in over 28,000 stores worldwide in locations like Whole Foods, Costco, Walmart and others. Katlin is a 2010 graduate of UNC and attended the University of Chicago Booth School of Business from 2013-2014.

We spoke with Katlin about:

  • Finding your first customers
  • Spending time on branding vs. on the product itself
  • Benefits of business school
  • Being a healthy fish in dirty water
  • Simple Mills’ partnerships with local farmers
  • Hiring early on
  • Putting in effort