In this episode we learn from Dani Hao about developing a brand identity and becoming a contributor to online (and print) publications. It's a fresh new take on PR that shares your information in unique, yet targeted venues.

Some of the key points include:

• Knowing your niche and/or finding it
• Creating a brand persona
• Defining your audience
• Developing a voice for your brand
• Researching the keywords for your message (kwfinder.com was one tool)
• Finding the right publication to target
• The pitch process for becoming a contributor

Dani kindly offered a 30 minute free consultation to Learning from Smart People listeners. When you schedule yours, let her know you heard her here. Use the scheduling link below:

https://calendly.com/dani-hao

If you'd like to follow Dani and Procurify, here's where you can find them:

Website: www.procurify.com

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