Show notes
Ian Murdock, Senor Manager of Marketing Analytics at cloud communications platform company, Twilio, describes in detail what a Marketing Analyst in Tech does. Good listen for anyone interested in Data and Tech.Ian has a B.S. in Electrical Engineering from University of Houston, and MBA from Wharton, University of Pennsylvania.Some of the areas that Ian touches upon include:1. Why Ian got interested in Analytics2. What is Marketing Analytics3. Examples of projects someone in this function might work on4. Stages in a typical project5. How analytics should drive decision making6. Typical day in the life7. How is success measured - timeliness, quality of analysis and ability to communicate8. Interesting and challenging aspects of the job9. Examples of tools he uses - R, SQL, Python, Visualization tools10. Not so interesting aspects of this job - how if your insights are unexpected, there can be a lot of resistance, and you really need to figure out how to persuade people11. Difference between Analytics and Data Science12. Career progression13. Skills/Qualities in someone who is good at this job - comfort with numbers, ability to learn new tools and languages needed for the job, communication and curiosity14. Typical background15. Helpful resources for interested candidates16. 3 questions you can ask yourself to assess if you will like the job 17. Tips for applying for similar jobsThank you for listening!!Follow the show on Twitter @LED_CuratorWebsite www.learneducatediscover.com/Like us on FaceBook at www.facebook.com/learneducatediscover/Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321



