Annie Liu, Global Consulting Director at OgilvyRED, the consulting arm of the well known advertising and marketing agency Ogilvy & Mather, talks about what working in Brand Consulting is all about.Annie has a Bachelor of Science, Economics from Carnegie Mellon University and MBA from The Wharton School.Some of the areas Annie touches upon in this episode include:1. What is a brand and what is brand consulting2. Type of projects that a brand consultant might work on3. How brand consulting is a mix of creativity and analytics4. Examples of methodologies used by brand consultants for research5. Difference between brand and management consulting6. Interesting and challenging aspects of the job7. Suggested resources for interested candidatesThank you for listening!!Follow the show on Twitter @LED_CuratorWebsite www.learneducatediscover.com/Like us on FaceBook at www.facebook.com/learneducatediscover/Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…d1049159321?mt=2