Esther Lee Cruz, Insights & Content Marketer at LinkedIn, shares her thoughts on what working in the B2B Content Marketing space is all about.Some of the areas we touch upon in this episode include:1. What is content marketing2. Differences between B2B and B2C content marketing3. Examples of content marketing campaigns4. Interesting and challenging aspects of working in this space5. Qualities required to be successful in this space6. What to expect in content marketing interviewsThank you for listening!!Follow the show on Twitter @LED_CuratorLike us on FaceBook at www.facebook.com/learneducatediscover/Email us at [email protected]. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321Blog: bit.ly/1R1nTDk