How do you create a sense of urgency when there's no crisis?
In this episode of the Lean Focus Podcast, Damon Baker sits down with Bret Snyder, CEO of W. L. Gore & Associates, to explore what it takes to lead transformation inside one of the world's most admired companies — when everything looks fine from the outside.
For decades, Gore thrived on its legendary innovations like GORE-TEX® Fabric and built a culture admired around the world — nimble, accountable, and deeply customer-focused. But by 2020, growth was slowing, decision-making had become cumbersome, and Gore was over-reliant on one materials set while lagging behind U.S. GDP growth. There wasn't a consistent downward trend — just a slow drift and a growing concern from leadership about future relevance.
Bret shares how he stepped into his first CEO role, embraced humility, and led Gore's transformation by:
- Recognizing the dangers of success when it breeds complacency,
- Reconnecting the organization to its roots of innovation, agility, and customer obsession,
- Addressing over-dependence on a single material science capability and unlocking new growth engines,
- Introducing the Gore Business System — lean principles tailored to Gore's unique culture,
- Building alignment without tearing down the company's proud legacy
This is a story of stewardship, courage, and leadership at the highest level — driving change, restoring focus, and painting a bold picture of the future when there's no obvious burning platform.
If you're a CEO, senior leader, or business strategist, this episode is a must-listen.
Listen now and learn how Bret Snyder is redefining what transformation looks like when "good" just isn't good enough.
Full Transcript: https://leanfocus.com/wp-content/uploads/2025/09/Lean-Focus-Pocast_Episode-02_Bret-Snyder.txt
