Founder Independence
Founder Independence
Bernd Geropp: Leadership and Management Expert
FI023 - Puppy Cake Founder Kelly Costello (Part 3 of 3)
16 minutes Posted Jul 1, 2026 at 11:00 am.
Introduction to Puppy Cake and Kelly's Journey 00:33 Navigating Growth and Team Dynamics 04:33 Training and Developing Employees 10:57 Deciding on Business Growth and Employee Models 15:31 FI023 Outro.mp3     Links Mentioned in the Show:   AI and Leadership Course: https://fipodcast.vip/ai Checklists for Leaders: https://berndgeropp.com/check Leadership Crash Course: https://fipodcast.vip/crashcourse Weekly Actionable Leadership Tips: https://fipodcast.vip/xbzv Kelly Costello Puppy Cake - https://www.linkedin.com/in/kellycostello Puppy Cake - https://www.puppycake.com     Credits:   Host: Bernd Geropp Moderator: Brian Creager Producer: Brian Creager Editor: Brian Creager Executive Producer: Bernd Geropp   To catch the great episodes coming up on Founder Independence, please follow us on Bernd's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.   If you would like new episodes emailed directly to you, subscribe at https://www.berndgeropp.com/subscribe/
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In this episode, Kelly Costello and Bernd Geropp discuss effective leadership, hiring strategies, and the importance of attitude over skills in building a motivated team. They explore practical approaches to testing potential employees and the costs associated with training, offering valuable insights for entrepreneurs and managers.   Key Topics   Promoting employees based on potential and attitude Using project assignments to test leadership skills The cost and emotional toll of training employees Hiring B players and training them into A players The importance of clear, black-and-white job roles Challenges of hiring in niche markets like e-commerce Deciding whether to grow or maintain a lean operation     Chapters   00:00 Introduction to Puppy Cake and Kelly's Journey 00:33 Navigating Growth and Team Dynamics 04:33 Training and Developing Employees 10:57 Deciding on Business Growth and Employee Models 15:31 FI023 Outro.mp3     Links Mentioned in the Show:   AI and Leadership Course: https://fipodcast.vip/ai Checklists for Leaders: https://berndgeropp.com/check Leadership Crash Course: https://fipodcast.vip/crashcourse Weekly Actionable Leadership Tips: https://fipodcast.vip/xbzv Kelly Costello - Puppy Cake - https://www.linkedin.com/in/kellycostello Puppy Cake - https://www.puppycake.com     Credits:   Host: Bernd Geropp Moderator: Brian Creager Producer: Brian Creager Editor: Brian Creager Executive Producer: Bernd Geropp   To catch the great episodes coming up on Founder Independence, please follow us on Bernd's YouTube channel or your favorite podcast player. And if you enjoyed the show, please leave us a comment or a starred review. It's the best way to help us get these ideas to more people.   If you would like new episodes emailed directly to you, subscribe at https://www.berndgeropp.com/subscribe/