Seedlip is the worlds first distilled, non-alcoholic spirit - on a mission to change how the world drinks. In this episode of Leaders Digest, we speak to their COO Emma Wykes about their phenomenal growth in just 4 years. We talk about the importance of culture, their relationship with Diageo and the tensions between long-term strategic planning and short-term, measurable action.Leaders Digest is brought to you by Time + Space, a strategic design studio in the UK. You can find out more about Time + Space and contact us on timeandspacestudio.co