Your Online Business Mentor
Your Online Business Mentor
Lydia Martin | Online Business Mentor
60: Why Evergreen Courses are Harder to Sell in 2026
9 minutes Posted Feb 21, 2026 at 1:00 pm.
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In this episode, we’re talking about something many course creators are quietly feeling: Evergreen courses are harder to sell right now. But here’s the truth… courses are not dead. The traditional, information-heavy, DIY delivery model is what’s struggling. We’re living in what many are calling a trust recession. Information is everywhere. AI can generate strategies instantly. YouTube tutorials are endless. Buyers are overwhelmed. And when information is abundant, it is no longer the differen...