It’s been said that millennials have a way of killing industries. At this point, the list of casualties includes fast-food, mayo, napkins and, of course, shopping malls. And, while millenial’s younger counterparts, Gen Z (born between 97’ and 03’) also chalked-up several of their own casualties (beer potentially being one of them), Gen Z might just prove to be the generation that saves the shopping mall.-------The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge.Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today.Looking to learn more? Need help with your next challenge or opportunity? We would love to chat!Carter Jensen / Retail Innovation — [email protected]Learn more - www.lat.coOur Work - www.lat.co/work/Contact - www.lat.co/contact/