In this episode, we’re diving into the do’s and don’ts of marketing light-cured lash services on social media — and let’s just say, some of y’all are making content for lash techs instead of clients.

We’ll talk about:

- Why client-friendly language is everything

- How to explain light curing without sounding like a chemist

- Mistakes that scare clients away (yes, even if your lash set is stunning)

- How to position LED UV lash services as a luxe, safe, and smart upgrade

- What not to say when you're trying to build trust online

If you offer light-cured lashes or are thinking about introducing them, this is a must-listen. Let’s make sure your content educates, attracts, and actually gets you booked!

Announcements:

1. Upcoming Lash Apothecary Masterclasses (June 21-22 DFW) (August 9-10 Vegas) code: LASHSCIENCEPOD for 15% off enrollment

2. Opal Educator Course December 6-8 DFW

3. LashCON October 11-13! Use code ANNE100 for $100 off your ticket!