Nick Le and Renny Benitez started Prime Terra Properties out of Dallas with no systems, no structure, and no real process, just handwritten mailers and a proof of concept that land investing could work. 

Last year they 5X'd their business. This episode is about what actually changed.

In this conversation, Nick and Renny walk Clay through how they moved away from cold calling and into a texting-first operation, why they stopped chasing assignments and started buying properties outright, how they found a realtor in Mississippi who gets deals listed and under contract in under 60 days, and the texter-caller hybrid role Nick's brother fills that has brought them five deals this year alone. 

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