Valerie's firm, P-O-P Content & Communications, cuts to the chase: Point Of Purchase. THAT's the heartful core of it all, which is why companies all over the country gravitate to P-O-P. But they're really just gravitating to Valerie, as did Tribeca Trib's Carl Glassman in 01. Carl wanted Valerie -- Brooklyn res at the time -- to come in and investigate the plane that had just flown into Twin Tower #1. Well, heartful Valerie tells the tale.