KuppingerCole Analysts
KuppingerCole Analysts
KuppingerCole Analysts
Analyst Chat #293: CIAM is Evolving - Scale, AI Agents, and Identity Challenges
17 minutes Posted Mar 30, 2026 at 11:00 am.
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In today's episode of the Analyst Chat, Matthias Reinwarth welcomes John Tolbert to take a deep dive into the rapidly evolving world of Consumer Identity and Access Management (CIAM). As organizations manage millions, or even billions, of identities, CIAM is shifting from a standalone capability to a core component of broader digital ecosystems.

Key topics:

✅ Consumer vs. B2B IAM segmentation
✅ Passkeys adoption and UX gaps
✅ Identity lifecycle and account recovery
✅ CIAM integrations and platform ecosystems
✅ AI agents and identity governance

Increasing scale, regulatory pressure, and user expectations are reshaping CIAM requirements. AI agents begin to act on behalf of users, introducing new risks, but also new opportunities for automation and innovation.