Send us Fan Mail A love story sparked a rethink of an entire category. When Ken MacKenzie followed a friend to Guadalajara, he discovered tequila as a culinary spirit, nuanced, complex, and nothing like the neon shots many of us remember. That revelation set him on a path through brand building and, ultimately, to Fresh Victor, a cold-pressed mixer company designed to make great drinks fast without sacrificing craft. We dig into why the mix, two-thirds of the glass-deserves the same re...