<p>It's Women's History Month, and we are celebrating by having our first female guest with us! (But most definitely not our last!)  Alicia Longworth joins us in this episode of Knox Talk as we dissect different ways to integrate sponsorships in college universities. Some topics discussed are: </p><ul><li>How to get fans in stands and up attendance </li><li>Does the cost of hotels defer people from attending games? </li><li> Funny failure moments in sponsorship activation</li><li>Multi-media rights and going in-house</li><li>Concessions </li><li>And more! </li></ul><br/>

Integrating Sports Sponsorships with Universities PT 2

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. 
Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!