<p>We are joined by Ron Houser, the Market Partner of Texas Roadhouse! He shares the client perspective of sports sponsorship and what he values when creating a partnership.  </p>

Selling from your Alma Mater

For over 20 years, these two boys have been selling, buying, negotiating and always talking about sports sponsorships. It was time to let the public into their world. 
Brandon has been selling everything associated with the Tennessee Volunteers for 20 years, and Paul worked on the sales side for FSU and the Tampa Bay Buccaneers before opening up Knox Sports 24 years ago and now buys sponsorships for their 18 clients at schools and pro teams all over the US. Together, they will break down the business of collegiate sports as only a good ole boy from Knoxville and a Nole with an attitude can do!