Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Wharton Marketing Matters: Google's Vice President of AI and Marketing Strategy, Joshua Spanier
33 minutes Posted Apr 16, 2026 at 8:00 am.
0:00
33:07
Download MP3
Show notes
Joshua Spanier, Vice President of AI and Marketing Strategy at Google, joins Barbara & Americus to discuss how artificial intelligence is transforming marketing from efficiency-driven automation to creative empowerment, redefining customer value, and enabling more personalized, “quest”-based consumer experiences.

Hosted on Acast. See acast.com/privacy for more information.