Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Wharton Marketing Matters: Zillow's VP of Brand and Product Marketing, Beverly Jackson
35 minutes Posted Feb 19, 2026 at 9:00 am.
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Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, joins Barbara & Americus to explain how the company’s two-sided marketplace, consumer-first philosophy, and campaigns like “Someday Starts Today” leverage data, AI-driven tools, and brand storytelling to reduce uncertainty, build trust, and modernize the home buying and renting experience.

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