Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Wharton Marketing Matters: Adobe's Chief Communications Officer, Stacy Martinet
31 minutes Posted Jul 17, 2025 at 8:00 am.
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Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day.

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