Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Ripple Effect: Visual Marketing | Barbara Kahn and Zab Johnson
16 minutes Posted Jul 1, 2025 at 8:00 am.
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Show notes
Wharton’s Barbara Kahn and Elizabeth (Zab) Johnson talk about their book, Visual Marketing: A Practical Guide to the Science of Branding and Retailing. This Ripple Effect episode is part of the “Meet the Authors” series.

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