Marketing professor Zhenling Jiang discusses her research paper, “<a href="https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4214781" rel="noopener noreferrer" target="_blank">Referral Contagion: Downstream Benefits of Customer Referrals</a>,” and shares a simple intervention that can help companies gain more customers through referrals.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

AI and Machine Creativity

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