Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Want to Live a Meaningful Life? Be the Hero of Your Story
13 minutes Posted Feb 19, 2024 at 9:00 am.
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Wharton marketing professor Jonah Berger’s latest co-authored research focuses on storytelling. His paper is titled, “Seeing Your Life’s Story as a Hero’s Journey Can Increase Meaning in Life.” It explains how people can find more well-being and resilience by reflecting on the important elements in their lives and connecting them to a coherent and compelling narrative.

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