Knowledge at Wharton
Knowledge at Wharton
The Wharton School
Why Online Shoppers Aren’t Falling for Exploding Deals
12 minutes Posted Dec 20, 2022 at 2:52 pm.
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Show notes
Time-limited sales are a marketing staple in retail stores, but those same scarcity tactics don’t work online to move products and increase profits. Wharton marketing professor Cait Lamberton explains why.

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