Knowledge at Wharton
Knowledge at Wharton
The Wharton School
How Do Customers Feel About Algorithms?
8 minutes Posted Dec 13, 2022 at 3:06 pm.
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Many managers worry that algorithms alienate those who would rather deal with a real person than a robot. New research from Wharton’s Stefano Puntoni looks at how the attitudes of customers are influenced by algorithmic versus human decision-making.

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