Knowledge at Wharton
Knowledge at Wharton
The Wharton School
How Offering Choices Helps Boost Charitable Donations
9 minutes Posted Dec 6, 2022 at 3:19 pm.
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Nonprofits and charitable organizations can increase contributions simply by offering multiple-choice options that signal to potential donors what is appropriate to give. Wharton’s Alice Moon shares the results of her latest study.

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